Free Workbook — Chapter 1 Section 1
Market Like You Love It™

Stop Creating Content Before You Know
Who It's For

The Story Builder is a free one-section workbook that walks you through building your brand story, mapping it to the B.I.T.S. + DATA framework, and writing your USP, before you create a single piece of content.

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The most qualified person loses business every day to someone with a better story. Credentials answer "are they qualified?" Story answers "do they get me?" Nobody asks the first question until the second one is already answered.

The Story Builder is where the foundation starts.

One section. Five exercises. By the time you finish you'll have your three anchor moments identified, your story mapped to the B.I.T.S. + DATA framework, and a USP that only you can own.

The most qualified person loses business every day to someone with a better story. This is where you build yours.

The Story Builder is Chapter 1 Section 1 of Market Like You Love It™ — the relationship-based marketing framework for entrepreneurs who want to grow without compromising what they stand for. The full nine-section Find Your People workbook is available at graphiczach.com.

"Zach has helped me out a lot."

Ryan Pineda — Pineda Media · Pineda Capital · Home Run Offers


What you'll build

1.1
The Three Anchor MomentsIdentify the origin, the proof, and the conviction that make your brand story impossible to replicate.
1.2
The Save the Cat MomentFind the human detail that earns sympathy before you earn respect.
1.3
The B.I.T.S. + DATA FrameworkMap your brand story to the six-beat structure that makes every piece of content work.
1.4
Your Unique Selling PropositionBuild the three-part USP that only you can own — what you do, who you do it for, and what only you produce.
1.5
The But/Therefore RuleRewrite your brand story so every transition moves through conflict or consequence. Never and then.

Your brand story is the first piece of marketing you will ever create.
Build it now.

Free. No catch. Just do the work.

Get instant access — free

No spam. No pitch. Just the workbook. Unsubscribe anytime.

After signing up, you will receive an email to confirm your subscription. Once confirmed, check your spam or promotions folder if you don't see the workbook email. Move it to your primary inbox so you don't miss anything.